General Mills flew 50 food bloggers to Minneapolis to dazzle them with tours, celebrities, test kitchens, and free video cameras. Read all about it — and ponder the ethics, if that’s relevant to you — at Bakerella, Cookie Madness, and Frugal Rhode Island Mama.
The Great General Mills Eat and Greet
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Sounds like they had a fun time. Nothing wrong with that. GM is smart to target bloggers who already have a niche audience. Bravo.