“Our sponsored content and email ad placement with Heavy Table delivered new readers — and lots of new subscribers. Best of all, the cost fit into our budget.” — Taylor Carik, publisher of Secrets of the City

The Heavy Table is a Twin Cities-based magazine passionately telling the stories of food and drink – from roots to table – in the Upper Midwest.

Three times a week, the online magazine brings original content to its readers, including reviews, gastronomic tours, profiles of chefs and other food artisans and photographic essays. Its email newsletters are published weekly, reaching diners and industry experts on alternating weeks.

The Heavy Table also reaches readers through Twitter, Facebook, regular radio appearances, sip-and-sample events, and more.

We invite sponsors to work with us if they share our audience’s values and interests.

Our Audience

No other Twin Cities-area publication can match Heavy Table’s high output and quality of food- and drink-focused content. As a result, Heavy Table attracts the key audience of food-centered readers, local influencers and tastemakers. Heavy Table readers are well-informed, affluent, highly educated, and overwhelmingly engaged online. They support local, independent businesses and care about the origins of what they buy. Heavy Table readers dine out extremely frequently as well as love cooking at home.

By the numbers:

  • 90% are considered by friends and family to be a resource on restaurants or food.
  • 79% dine out at least once a week, 53% dine out three times a week or more.
  • 97% have a four-year degree or higher.
  • 83% have a household income of $90,000 a year or more.
  • More than 16,000 Twitter followers, more than 6,300 Instagram followers, and more than 420 paying subscribers to our Friday newsletters, which have a 60% (or greater) open rate. Our free email newsletter has 3,400+ active subscribers and a 35% open rate.

Statistics taken from subscribing readers via the Heavy Table Spring 2021 Reader Survey.


Head over to Patreon to back the Heavy Table as a community partner. For $100/month, you can receive linked underwriting credit in all editions of both newsletters (The Churn and The Tap) during your subscription, obtain linked acknowledgement on the website, publish a piece of sponsored content annually, after six months of support, and enjoy subscriptions to both newsletters.

Quarterly Sponsorship

Quarterly sponsorship of the Heavy Table helps support our editorial calendar of reviews, columns, photography, and more.

Quarterly sponsorship includes:

A sponsored story on The Heavy Table – up to 1,500 words of your choosing plus as many as five images (650 pixels wide, horizontal aspect ratio) run on your timeframe within the constraints of our editorial calendar

Quarterly sponsorship is available for a flat fee of $650. A yearly sponsorship (four quarterly sponsorships) is available for $2,100.

Sponsored stories must be relevant to our audience and will be clearly marked as sponsored.

NEWSLETTER Underwriting

Underwriters have the option to support the content in a pair of newsletters (one Churn and one Tap) for $425. This includes a linked tagline at the opening of each newsletter, and a linked tagline plus horizontal, linked banner (800px by 250px) at the close of each newsletter.

Content Underwriting

The Heavy Table is always happy to discuss underwriting to jointly larger and more ambitious projects such as geographically bounded roundups, profile series, video projects, podcasts, and more. Please inquire as to available projects and rates.

Example Sponsors

The Heavy Table has worked with numerous sponsors including: The Affair Minneapolis, The Black Forest Inn, Crispin Cider Company, Darla Kashian of RBC Wealth Management,, Faribault Dairy Company, Flurish Design, The Four Firkins, France 44 Wine and Spirits, Goldstar Events, Grecco’s on the Saint Croix, HealthPartners, Hennepin County Library, Hohenstein’s Distributing, The Homegrown Experience, Il Gatto, Lift Bridge Beer Company, Minnesota Cooks,, Morpheus Culinary Watches, Morrissey Hospitality Companies, National Cooperative Grocers Association, Nokomis Restaurant & Bar, Nordic Ware, Shepherd Song Farm, Summit Brewing Company, Surdyk’s Liquor Store and Gourmet Cheese Shop, True Thai, University of Minnesota Press, VISI Incorporated

The Heavy Table reviews all content and reserves the right to refuse sponsorship.


James Norton |