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The Heavy Table – Minneapolis-St. Paul and Upper Midwest Food Magazine and Blog

If you drive north through the intersection of Franklin and Lyndale in Minneapolis, you will see a striking and inter-related new billboard and wall mural adorning Mortimer’s. Put together, they are a painting of a Paul Bunyon-esque character holding a can of beer while being attacked by a giant squid. It is striking, artistic, and only subtly an ad. Plus, it features an epic battle with a large cephalopod.

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Becca Dilley / Heavy Table

It seems that this particular image — created by Jacob White of Los Gatos, CA — was a winner in the PBR Art Contest, in which Pabst lovers submit art in an attempt to get a year’s worth of PBR and some cash prizes. Well done, PBR. Your willingness to feature off-the-wall and squid-based humor has won over at least one passer-by.

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14 Responses to “I am Pabst – and I Fight Giant Squid”

  1. Sharyn says:

    Yesssssssssssssssssssss!

  2. Mag says:

    Love it! I wish I could fight a giant squid instead of just eating small, fried ones.

  3. ryanol says:

    Wow they finally figured out a way to combine the two of the things hipsters love most….Pabst and Cephalopods if only they could have a figured a way to get some yarn or felt in there?

    <<<commence slow clap now.

  4. Hey Becca! Glad you like the new art. We’ve got a bunch of new pieces up in Minneapolis. Our next art contest features sculpture and photography as well as painting / drawing. I’m excited to see what PBR fans come up with next!

    If anyone is interested – you can go to the pabst website for more information. http://www.pabstblueribbon.com This year’s contest is already in progress, but you can always get a jump on next year’s competition! Or just check out some of the great stuff posted on our blog!

    Cheers!
    xoxo
    Mariah – PBR

  5. “Paul Bunyon-esque?”

    I don’t remember a fight between Paul and the squid. Perhaps it it more Moby Dick-esque?

    That, or since it is in MN it could be a young Bruce Schneier

  6. jarrin says:

    As a PBR-drinking, mural-loving, cephlapod-adoring human being I have to take issue with “only subtly an ad”. It’s first-and-foremost an ad! There’s nothing subtle about a giant PBR can in the foreground of a twenty foot billboard owned by Clear Channel.

    Still. I’d much rather see more of this style of advertisement than the contemporary variety.

  7. [...] in Uncategorized at 4:58 pm by Ian Art imitates lesser-known [...]

  8. Hi Lary says:

    Cephalopod blow job?

  9. KevinB says:

    It’s probably Ned Land from 20K Leagues Under the Sea rather than Paul Bunyan. Didn’t know they had PBR on the Nautilus.

  10. db says:

    Technically, it was on-the-wall humour…

  11. Jacob White says:

    I like it!

  12. Kai Jones says:

    There’s one in downtown Portland, OR too. I thought the man must be John McEnroe: he’s wearing the tennis kit (including striped socks and matching striped headband) I associate with McEnroe.

  13. [...] artist Jacob White of Los Gatos, CA. Technically it’s an ad for Pabst Blue Ribbon beer, and it seems it was a winner in the PBR Art Contest, in which Pabst lovers submit art in an attempt to get a [...]

  14. TMSM says:

    A “Paul Bunyon-esque character”?

    So Paul Bunyon was some skinny little hipster douche? Next you’ll tell me that Babe was not in fact a blue ox, but instead a little pink piggie.

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