@JDeRusha wants you to join Team Hunger, @France44Cheese revives the apple-honey-cheese sandwich (so good!), @TroutCaviar finds sheep sorrel at a new location, @AsherBMiller reminds of the last Open Field event this summer, @GrovelandTap welcomes its soon-to-be neighbor, Scusi, and @CTKitchenTable seeks volunteers to pick veggies this weekend for the next @TourdeFarm event.
If you drive north through the intersection of Franklin and Lyndale in Minneapolis, you will see a striking and inter-related new billboard and wall mural adorning Mortimer’s. Put together, they are a painting of a Paul Bunyon-esque character holding a can of beer while being attacked by a giant squid. It is striking, artistic, and only subtly an ad. Plus, it features an epic battle with a large cephalopod.
It seems that this particular image — created by Jacob White of Los Gatos, CA — was a winner in the PBR Art Contest, in which Pabst lovers submit art in an attempt to get a year’s worth of PBR and some cash prizes. Well done, PBR. Your willingness to feature off-the-wall and squid-based humor has won over at least one passer-by.
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Yesssssssssssssssssssss!
Love it! I wish I could fight a giant squid instead of just eating small, fried ones.
Wow they finally figured out a way to combine the two of the things hipsters love most….Pabst and Cephalopods if only they could have a figured a way to get some yarn or felt in there?
<<<commence slow clap now.
Hey Becca! Glad you like the new art. We’ve got a bunch of new pieces up in Minneapolis. Our next art contest features sculpture and photography as well as painting / drawing. I’m excited to see what PBR fans come up with next!
If anyone is interested – you can go to the pabst website for more information. http://www.pabstblueribbon.com This year’s contest is already in progress, but you can always get a jump on next year’s competition! Or just check out some of the great stuff posted on our blog!
Cheers!
xoxo
Mariah – PBR
“Paul Bunyon-esque?”
I don’t remember a fight between Paul and the squid. Perhaps it it more Moby Dick-esque?
That, or since it is in MN it could be a young Bruce Schneier
As a PBR-drinking, mural-loving, cephlapod-adoring human being I have to take issue with “only subtly an ad”. It’s first-and-foremost an ad! There’s nothing subtle about a giant PBR can in the foreground of a twenty foot billboard owned by Clear Channel.
Still. I’d much rather see more of this style of advertisement than the contemporary variety.
[...] in Uncategorized at 4:58 pm by Ian Art imitates lesser-known [...]
Cephalopod blow job?
It’s probably Ned Land from 20K Leagues Under the Sea rather than Paul Bunyan. Didn’t know they had PBR on the Nautilus.
Technically, it was on-the-wall humour…
I like it!
There’s one in downtown Portland, OR too. I thought the man must be John McEnroe: he’s wearing the tennis kit (including striped socks and matching striped headband) I associate with McEnroe.
[...] artist Jacob White of Los Gatos, CA. Technically it’s an ad for Pabst Blue Ribbon beer, and it seems it was a winner in the PBR Art Contest, in which Pabst lovers submit art in an attempt to get a [...]
A “Paul Bunyon-esque character”?
So Paul Bunyon was some skinny little hipster douche? Next you’ll tell me that Babe was not in fact a blue ox, but instead a little pink piggie.