If you drive north through the intersection of Franklin and Lyndale in Minneapolis, you will see a striking and inter-related new billboard and wall mural adorning Mortimer’s. Put together, they are a painting of a Paul Bunyon-esque character holding a can of beer while being attacked by a giant squid. It is striking, artistic, and only subtly an ad. Plus, it features an epic battle with a large cephalopod.
It seems that this particular image — created by Jacob White of Los Gatos, CA — was a winner in the PBR Art Contest, in which Pabst lovers submit art in an attempt to get a year’s worth of PBR and some cash prizes. Well done, PBR. Your willingness to feature off-the-wall and squid-based humor has won over at least one passer-by.