Rojo (website still parked), a new 280-person capacity Mexican restaurant located at The Shops at West End in St. Louis Park, opens Aug. 23. Its press release notes that it will feature “traditional and favorite ethnic dishes, as well as creative ‘nuevo’ Mexican interpretations.”
The release [PDF here] also contained the following curious quote from co-founder Michael McDermott: “We didn’t feel anyone today was offering Mexican cuisine the way we wanted it. You may find authentic Mexican food, but you might not find it in a familiar and welcoming environment.”
Translation: Rojo is the perfect destination for people afraid to hang out in a Mexican restaurant with actual Mexicans.
(Note: If Rojo can sling carnitas like Los Ocampo and tacos al pastor like La Hacienda, I’ll eat my words.)