Flak from liquor stores and distributors has put the kibosh on the planned Apr. 13 roll-out of Summit Horizon Red Ale at The Four Firkins. The full walk-back:
Dear Summit Fans,
We have decided not to have a sneak peek of the new Horizon Red Ale at the Four Firkins on Monday, April 13. We didn’t realize we would create such a stir by planning a soft release in advance of the official package beer release date of April 20. Alvey at the Four Firkins had been expressing a strong interest in the new ale for some time and we didn’t see the harm in premiering it at his store. After talking with other liquor stores and our distributors, we now understand we were wrong to make this assumption. Alvey also does not want to create any riffs with his colleagues, so we have decided to postpone the sampling at his store to the evening of April 20. Please accept our apologies.
Mark O. Stutrud
The beer will still be available Apr. 16 at the following locations, as per Carey Matthews at Summit: