“Our sponsored content and email ad placement with Heavy Table delivered new readers — and lots of new subscribers. Best of all, the cost fit into our budget.” — Taylor Carik, publisher of Secrets of the City

The Heavy Table is a Twin Cities-based magazine passionately telling the stories of food and drink – from roots to table – in the Upper Midwest.

Every weekday, the online magazine brings original content to its readers, including reviews, gastronomic tours, profiles of chefs and other food artisans and photographic essays.

Every Friday, the Hot Five curates five food and drink discoveries in the greater Twin Cities area, making it a natural pre-weekend stop for any food-driven reader.

The Heavy Table also reaches readers through Twitter, Facebook, a weekly email audience, RSS feeds, regular radio appearances, sip-and-sample events, and more.

We invite sponsors to work with us if they share our audience’s values and interests.

Our Audience

No other Twin Cities-area publication can match Heavy Table’s high output and quality of food- and drink-focused content. As a result, Heavy Table attracts the key audience of food-centered readers, local influencers and tastemakers. Heavy Table readers are well-informed, affluent, highly educated, and overwhelmingly engaged online. They support local, independent businesses and care about the origins of what they buy. Heavy Table readers dine out extremely frequently as well as love cooking at home.

By the numbers:

  • 90% are considered by friends and family to be a resource on restaurants or food.
  • 66% dine out at least once a week, 38% dine out three times a week or more.
  • 85% have a four-year degree or higher.
  • Averaging between 75,000 and 110,000 user sessions per 30-day period.
  • More than 21,000 following our food and beverage tips on Foursquare; more than 14,000 Twitter followers; more than 8,000 fans on Facebook.

According to the Heavy Table Summer 2014 Reader Survey conducted July 2014; answers reflect a pool of 303 respondents. Traffic statistics generated by Google Analytics, June 2014.


We have two different categories of sponsorship on the Heavy Table. Underwritten content is editorial material that our team creates. Your dollars cover our production costs, and we associate your brand with the content through an inline banner and/or linked text.

$250 Email newsletter underwriting (available once a week – reaches 3,500 people)
$75 Email newsletter text + link underwriting
$250 Story underwriting (available for special pieces)
$20 CPM banners (160×600)

Please drop us a note if you’re interested in underwriting a 6-, 12-, 18-, or 24-story series of articles on a topic of interest to your team and our readers. Underwriters collaborate with our editorial team to set the broad parameters for a series of stories and receive thanks in each story published; the Heavy Table editorial side handles the writing (within the broad series theme) and editing.

Native Advertising

Native advertising pieces appear in our regular stream of content and are pushed through all of our channels. Your sponsorship of these stories is clearly disclosed to our readers at the top of the story with a linked notice.

All of our options below presume that you would supply images and text. You may repost the story (and photos) we create for your sponsored content elsewhere (i.e. your own website and social media channels.)

If you’d like us to write text and/or create images, we can adjust the prices provided below.

For all stories, we provide copyediting and photo editing services to make sure the piece best reflects your message, and we will send a proof prior to publication whenever time allows.

$600 Full sponsored piece (story length – up to 1,500 words)
$1,200 Embedded video (up to three minutes) plus accompanying up to 250 words of text
$750 Contest or giveaway (two posts – a call for entries and a winner announcement) plus social media support
$400 Short sponsored piece or contest (short story length – 500 words or fewer)
$200 Sponsored announcement (a few sentences)
$50 Sponsored tweet or retweet

Pieces must be relevant to our audience, will be clearly marked as sponsored, and will never trump our normal editorial schedule.

Contact James Norton at for current subscriber statistics, analytics, custom offerings, or other inquiries. We require payment in advance from companies not based in Minnesota, Iowa, or Wisconsin.

Example Sponsors

The Heavy Table has worked with numerous sponsors including: The Affair Minneapolis, The Black Forest Inn, Crispin Cider Company, Darla Kashian of RBC Wealth Management,, Faribault Dairy Company, Flurish Design, The Four Firkins, France 44 Wine and Spirits, Goldstar Events, Grecco’s on the Saint Croix, HealthPartners, Hennepin County Library, Hohenstein’s Distributing, The Homegrown Experience, Il Gatto, Lift Bridge Beer Company, Minnesota Cooks,, Morpheus Culinary Watches, Morrissey Hospitality Companies, National Cooperative Grocers Association, Nokomis Restaurant & Bar, Nordic Ware, Shepherd Song Farm, Summit Brewing Company, Surdyk’s Liquor Store and Gourmet Cheese Shop, True Thai, University of Minnesota Press, VISI Incorporated

The Heavy Table reviews all content and reserves the right to refuse sponsorship.


James Norton |