“Our sponsored content and email ad placement with Heavy Table delivered new readers — and lots of new subscribers. Best of all, the cost fit into our budget.” — Taylor Carik, publisher of Secrets of the City

The Heavy Table is a Twin Cities-based magazine passionately telling the stories of food and drink – from roots to table – in the Upper Midwest.

Every weekday, the online magazine brings original content to its readers, including reviews, gastronomic tours, profiles of chefs and other food artisans and photographic essays. Its email newsletter (3,700 subscribers) and newly launched Tap newsletter are published on alternating weeks, and we post substantially annotated photos to 6,100 followers on Instagram Monday through Friday (and beyond.)

Every Friday, the Hot Five curates five food and drink discoveries in the greater Twin Cities area, making it a natural pre-weekend stop for any food-driven reader.

The Heavy Table also reaches readers through Twitter, Facebook, regular radio appearances, sip-and-sample events, and more.

We invite sponsors to work with us if they share our audience’s values and interests.

Our Audience

No other Twin Cities-area publication can match Heavy Table’s high output and quality of food- and drink-focused content. As a result, Heavy Table attracts the key audience of food-centered readers, local influencers and tastemakers. Heavy Table readers are well-informed, affluent, highly educated, and overwhelmingly engaged online. They support local, independent businesses and care about the origins of what they buy. Heavy Table readers dine out extremely frequently as well as love cooking at home.

By the numbers:

  • 92% are considered by friends and family to be a resource on restaurants or food.
  • 65% dine out at least once a week, 39% dine out three times a week or more.
  • 87% have a four-year degree or higher.
  • 54% have been helped by Instagram to make a food- or restaurant-related decision.
  • 71% have a household income of $90,000 a year or more.
  • Averaging between 70,000 and 90,000 user sessions per 30-day period.
  • More than 17,000 Twitter followers, more than 6,100 Instagram followers, and more than 12,000 fans on Facebook. Our email newsletter has 3,800 subscribers.

According to the Heavy Table Spring 2018 Reader Survey conducted July 2014; answers reflect a pool of 621 respondents. Traffic statistics generated by Google Analytics, March 2018.

Instagram Sponsorship and Underwriting

As we build our Instagram audience and editorial mandate, we’re looking for opportunities to work with partners who want to connect with serious food people in the Upper Midwest. Our offerings include:

Sponsored post
Instagram takeover (24 hours, up to 5 posts)
Event coverage (2 posts, plus a Story)
Underwritten Instagram series (examples: a series on pour-over coffee, a series on local ultra high ABV beers, a series on farmers markets, etc.)

Please inquire ( for pricing and details.

Quarterly Sponsorship

Quarterly sponsorship of the Heavy Table helps support our editorial calendar of reviews, columns, photography, and more.

Quarterly sponsorship includes:

A linked image and text paragraph (with link or links) in The Heavy Table’s newsletter (3,700+ subscribers)
A sponsored story on The Heavy Table – up to 1,500 words of your choosing plus as many as five images (650 pixels wide, horizontal aspect ratio) run on your timeframe within the constraints of our editorial calendar
Linked inclusion, with logo, on our Quarterly Sponsors page

Quarterly sponsorship is available for a flat fee of $550. A yearly sponsorship (four quarterly sponsorships plus an additional newsletter sponsorship at any point during the year) is available for $1800.

Sponsored stories must be relevant to our audience and will be clearly marked as sponsored.

Newsletter Underwriting

Our biweekly newsletter reaches 3,700 readers, and is one of the best ways to connect quickly with one of the most influential food-focused audiences in the Upper Midwest. An underwritten spot is $250 and includes image, paragraph of text, and link (or links).

Space in our just-launched Tap newsletter (published alternating weeks) is available for free with a purchase of a newsletter sponsorship until its audience passes 500.

Content Underwriting

Our columns (The Tap, The Toast, the Hot Five) and some of our longer / higher impact projects (such as the Green Line Checklist and our Minnesota State Fair New Food Roundup) are available for underwriting. Please inquire as to available projects and rates.

Custom Marketing and Advertising

We can work with you to create a package of sponsored content, social media support, banner ads and more to help your business and/or events reach our readers. Banner ads run at 160 pixels wide by 600 pixels tall, and pricing starts at $20 per 1,000 impressions, with discounts for bundling and/or volume buys. Please inquire for current rates on other custom options.

Contact James Norton at for all inquiries. We require payment in advance from companies not based in Minnesota, Iowa, or Wisconsin.

Example Sponsors

The Heavy Table has worked with numerous sponsors including: The Affair Minneapolis, The Black Forest Inn, Crispin Cider Company, Darla Kashian of RBC Wealth Management,, Faribault Dairy Company, Flurish Design, The Four Firkins, France 44 Wine and Spirits, Goldstar Events, Grecco’s on the Saint Croix, HealthPartners, Hennepin County Library, Hohenstein’s Distributing, The Homegrown Experience, Il Gatto, Lift Bridge Beer Company, Minnesota Cooks,, Morpheus Culinary Watches, Morrissey Hospitality Companies, National Cooperative Grocers Association, Nokomis Restaurant & Bar, Nordic Ware, Shepherd Song Farm, Summit Brewing Company, Surdyk’s Liquor Store and Gourmet Cheese Shop, True Thai, University of Minnesota Press, VISI Incorporated

The Heavy Table reviews all content and reserves the right to refuse sponsorship.

Heavy Table is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to


James Norton |