“Our sponsored content and email ad placement with Heavy Table delivered new readers — and lots of new subscribers. Best of all, the cost fit into our budget.” — Taylor Carik
The Heavy Table is a Twin Cities-based magazine passionately telling the stories of food and drink – from roots to table – in the Upper Midwest.
Six times a month, the online magazine via newsletter brings original content to its readers, including reviews, gastronomic tours, profiles of chefs and other food artisans and photographic essays. Our newsletters focus on diners (the Churn), industry experts (the Tap), beer, wine, and spirits aficionados (the Tulip and Schooner), and avid home cooks (the Hearth) on alternating weeks.
The Heavy Table also reaches readers through Twitter, Instagram, regular radio appearances, sip-and-sample events, and more.
We invite sponsors to work with us if they share our audience’s values and interests.
Our Audience
No other Twin Cities-area publication can match Heavy Table’s high output and quality of food- and drink-focused content. As a result, Heavy Table attracts the key audience of food-centered readers, local influencers and tastemakers. Heavy Table readers are well-informed, affluent, highly educated, and overwhelmingly engaged online. They support local, independent businesses and care about the origins of what they buy. Heavy Table readers dine out extremely frequently as well as love cooking at home.
By the numbers:
- 90% are considered by friends and family to be a resource on restaurants or food.
- 79% dine out at least once a week, 53% dine out three times a week or more.
- 97% have a four-year degree or higher.
- 83% have a household income of $90,000 a year or more.
- More than 16,000 Twitter followers, more than 6,300 Instagram followers, and more than 420 paying subscribers to our Friday newsletters, which have a 60% (or greater) open rate. Our free email newsletter has 3,400+ active subscribers and a 35% open rate.
Statistics taken from subscribing readers via the Heavy Table Spring 2021 Reader Survey.
SPONSORED CONTENT
Sponsored content is available in Heavy Table newsletters for a flat fee for $650, which includes a sponsored story on The Heavy Table website and in a newsletter of your choosing – up to 1,500 words of your choosing, links as desired, plus as many as five images (800 pixels wide, horizontal aspect ratio) run on your timeframe within the constraints of our editorial calendar
A yearly sponsorship (four pieces of sponsored content, pre-paid) is available for $2,100.
Sponsored stories must be relevant to our audience and will be clearly marked as sponsored.
NEWSLETTER Underwriting
Underwriters have the option to support the content in a pair of newsletters of your choosing for $425. This includes a linked tagline plus horizontal, linked banner (800px by 250px) near the top of each newsletter.
Content Underwriting
The Heavy Table is always happy to discuss underwriting to jointly larger and more ambitious projects such as geographically bounded roundups, profile series, video projects, podcasts, and more. Please inquire as to available projects and rates.
Example Sponsors
The Heavy Table has worked with numerous sponsors including: The Affair Minneapolis, The Black Forest Inn, Crispin Cider Company, Darla Kashian of RBC Wealth Management, DealStork.com, Faribault Dairy Company, Flurish Design, The Four Firkins, France 44 Wine and Spirits, Goldstar Events, Grecco’s on the Saint Croix, HealthPartners, Hennepin County Library, Hohenstein’s Distributing, The Homegrown Experience, Il Gatto, Lift Bridge Beer Company, Minnesota Cooks, MinnPost.com, Morpheus Culinary Watches, Morrissey Hospitality Companies, National Cooperative Grocers Association, Nokomis Restaurant & Bar, Nordic Ware, Shepherd Song Farm, Summit Brewing Company, Surdyk’s Liquor Store and Gourmet Cheese Shop, True Thai, University of Minnesota Press, VISI Incorporated
The Heavy Table reviews all content and reserves the right to refuse sponsorship.
Contact
James Norton | jrnorton@heavytable.com