Great post on Brand New about the redesign of Caribou Coffee’s logo — the new look is a lot slicker, and a little less clunkily lodge-like, for better or worse. [Hat tip to Sarah]
Minneapolis-St. Paul and Upper Midwest Food Magazine // Feasting on the Bounty of the Upper Midwest
I like that when I walk into a Caribou I feel like I’m snuggling with my coffee in a ski lodge. I guess Caribou needs to become a bit more mainstream to grow, but I’ll miss some of the cozy Midwestern charm.
Nice logo. In fact, it’s much better than their coffee.
Re: “midwestern charm” — it was cute 10 years ago but now looks a little dated and worn. I like the new branding (even though I really hate their bitter, aspirin-tasting coffee) … The look is much more clean and modern — hopefully they spruce up their locations too. They need to be less “log home” and more “lodge resort.”
The new logo looks like gumby. Lame. By the way, this company just pulled off an anti-green attempt in switching out all of their cups, napkins, etc. with one’s of this new logo. What a waste.
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