Riffing whimsically off of the #BlackLivesMatter movement in order to sell caramel apples appears to be a guaranteed road to controversy. The Facebook page of Minnesota’s Largest Candy Store has exploded in vitriol over the past couple of days in response to the store’s “#CaramelApplesMatter” signage, with numerous reviewers and commenters charging insensitivity (or worse) and numerous other commenters posting angry rejoinders. One possible moral of the story: If you’re goofing around with a movement dedicated to combating violent manifestations of institutional racism, it helps to have a really deft hand.
