Bike-Powered Food by Wheelhouse and Brake Bread

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Readers: Win The Secret Atlas of North Coast Food

The Tap loves restaurant tips from readers, so we’re awarding a copy of The Secret Atlas of North Coast Food to the best tipster of March and April. The Tap is the metro area’s comprehensive restaurant buzz roundup, so if you see a new or newly shuttered restaurant, or anything that’s “coming soon,” email Tap editor James Norton at editor@heavytable.com.

Wheelhouse via Kickstarter.com
Wheelhouse via Kickstarter.com

Wheelhouse (Kickstarter in progress) and Brake Bread (soft opening in progress)

The Minneapolis-St. Paul area has a nationally renowned bike culture (Bicycling Magazine named Minneapolis its #1 Bike City in 2011, the praises of Minnesota’s “bike economy” have been sung, and so forth) but that hasn’t yet really translated to bike-powered food culture.

Emphasis on “yet.” Two new enterprises are seeking to tap into Minnesota’s love of two-wheeled transport and craft food in very different ways.

Wheelhouse is still in the Kickstarter funding phase of its launch, but its progress thus far suggests that it’s tapping into a very real and underserved market. Wheelhouse aims to serve healthy and substantial food to bikers (and runners) attending events around the state. “We’ve only launched the Kickstarter for a little over a week now and we’re booked at 10 events with no marketing,” says Wheelhouse co-founder and biker Andy Lageson. “We’re shooting for the first summer, probably about 50 events.” He sees the venture as filling a void.

“There’s nowhere to hang out and there’s no food options [at these events],” says Lageson. “You’re often just way out in the middle of nowhere in the country. Sometimes you’re rushing from work on a work night and you don’t have time to eat, so we decided, let’s get some food out there.”

Lageson’s partners are Max Becker (whose experience doing a Kickstarter for his band Lovely Dark served as a template for the Wheelhouse push) and former Hell’s Kitchen chef Joe Wuestenhagen. The Wheelhouse plan is to use Joe’s culinary knowledge to provide three broad categories of eats at various cycling and athletic events around the state.

Wheelhouse via Kickstarter.com
Wheelhouse via Kickstarter.com

“Part of it’ll be lighter stuff for people racing — simple proteins and carbs that’s light so you can actually eat it 30 minutes before you race, and it’ll get you through,” says Lageson. “We’ll have snacks for spectators, stuff like olive oil and curry sauteed mix nuts, and handmade jerkies, and stuff like that. And there’ll be an after-race component, like pulled pork sandwiches and more substantial food. Curry hotdishes, potato salads … stuff like that.”

“We’re trying to do everything as green as possible. It’ll be pop-up kitchen style. It’ll all be done on an event catering license. Our infrastructure will be pop-up tents. We won’t be using generators — we’ve got a rechargeable car-battery powered system with power converters that will run all the warmers and heaters.”

Via brakebread.com
Via brakebread.com

Brake Bread puts bread on wheels

Wheelhouse will bring bread (metaphorically) to bikers; Brake Bread uses bikes to bring bread (literally) to its customers. The baking company / delivery service uses a subscription model to bring bread to nearly 50 customers in a limited delivery zone along St. Paul’s West 7th St. corridor, charging $18 a month for four loaves of bread, one delivered each Wednesday.

Break Bread is the brainchild of friends Nate Houge and Micah Taylor. The business, says Taylor, is “a nice extension of slowing down and connecting with neighbors. One of my favorite parts of the business is when I get to hand a loaf to someone when they’re home.”

“One of the things that frames all of this is looking at limitation and sustainability,” says Houge. “It works really well to deliver within our neighborhood here in St. Paul along the West 7th corridor, and to do a subscription service where you know how much to bake for each round. And it worked to do it on bicycles to keep it local that way.”

The company offers two kinds of bread on an alternating biweekly basis: a rustic white bread called Single Speed and a whole wheat sunflower seed oatmeal bread called Granny Gear. A rye sourdough and a natural leavened bread are both on the near horizon for the company, which is also exploring using drop points (like bikeshops) to reach into neighborhoods like Highland Park and deeper into St. Paul proper.

In the meantime, Houge and Taylor are using goggles and studded tires to ride out the remaining shreds of winter, and enjoying the fun of bringing bread to customers’ doors. “So many times you knock on the door, the door opens, and there are these big smiles,” says Houge. “‘The bread guys are here! The bread guys are here!’ My second trial run, I can just remember this woman opened the door and she was clapping her hands and jumping. When does that happen? I’ve never had a job where people will jump and clap … well, that’s not true. I used to teach pre-school, and they would jump and clap.”

NOW OPEN

Kate N.G. Sommers/Heavy Table
Kate N.G. Sommers/Heavy Table

Coup-detat-8

CLOSED / CLOSING:

  • Sunsets Wayzata
  • Chez Arnaud (White Bear Lake)
  • Singapore, 5554 34th Ave S, Minneapolis
  • Birchwood Cafe | Closed for renovation, reopening late spring.
  • La Chaya Bistro, 4537 Nicollet Ave, Minneapolis
  • Serlin’s Cafe, 1124 Payne Ave, St. Paul
  • Sally’s Saloon and Eatery, 712 Washington Ave SE | Closed for remodeling until summer 2014.
  • Buster’s on 28th, 4204 S 28th Ave, Minneapolis | Temporary closure due to mid-2013 fire; unclear when reopening will take place

COMING UP:

Minneapolis

  • Kyoto Sushi (new location), in former Tiger Sushi spot at Lyn-Lake | Spring 2014
  • Hola Arepa (bricks and mortar), South Minneapolis | Early May
  • Lago Tacos, old Heidi’s location, Minneapolis
  • Corner Table projects: relocation to old La Chaya Bistro space and opening of mid-South / fried chicken restaurant | Spring 2014
  • Aki’s Bread Haus, 2506 Central Ave NE, Minneapolis | Late April at earliest
  • Hen House, 114 S 8th St (old Peter’s Grill location), Minneapolis | Spring 2014
  • Bent Arrow, 5416 Penn Ave S, Minneapolis
  • Lyn 65 Kitchen and Bar, 6439 Lyndale Ave, Richfield | Late March / Early April
  • Betty Danger’s Country Club, 2519 Marshall St, Minneapolis | Opening date unknown
  • Russell and Desta Klein projects: Brasserie Zentral, Cafe Zentral, Foreign Legion wine bar, wine shop to be named, Soo Line Building | 2014
  • Heyday, 2702 Lyndale Ave, Minneapolis | Opens April 2014
  • Ling & Louie’s Kitchen, 9th St and Nicollet Mall, Minneapolis
  • The Nicollet Diner, 1428 Nicollet Ave S, Minneapolis | Late Spring 2014
  • Tiny Diner, 1014 E 38th St, Minneapolis | 612.822.6302
  • Unnamed Gastrotruck restaurant, 2400 University Ave NE, Minneapolis | Opens 2013

St. Paul

  • Saint Dinette, Lowertown, St. Paul | Opens April
Courtesy Urban Growler
Courtesy Urban Growler

Greater Twin Cities Area

  • Lolo American Kitchen | March 2014
  • Peace Coffee Coffee Bar, Lakewinds Coop, Richfield, MN | June 2014
  • Victor’s, 205 Water St, Excelsior, MN | Spring 2014
  • Maple Island Brewing Co., Stillwater, MN | May 2014
  • LTD (Live the Dream) Brewing, 812 Mainstreet, Hopkins, MN | March 2014
  • Castle Danger Brewery, Two Harbors brewery expansion and taproom | 2014
  • Jordan Brewery, Jordan, MN | Spring 2014
  • Tin Whiskers Brewing Co., St. Paul | Opens 2014

The Tap is the Heavy Table’s guide to area restaurant openings, closings, and other major events. The Tap is compiled and published biweekly by the Heavy Table. If you have tips for The Tap, please email James Norton at editor@heavytable.com.

Readers: Win The Secret Atlas of North Coast Food

The Tap loves restaurant tips from readers, so we’re awarding a copy of “The Secret Atlas of North Coast Food” to the best tipster of March and April. The Tap is the metro area’s comprehensive restaurant buzz roundup, so if you see a new or newly shuttered restaurant, or anything that’s “coming soon,” email Tap editor James Norton at editor@heavytable.com.

2 Comments

  1. Kierstan

    Love both of these concepts. As a runner, and someone married to a biker, having the option of good food before and after a race is something we always talk about. Best of luck to Wheelhouse!

    And bread? Well I could live off a good loaf of bread for the rest of my life. Love the connection that Brake Bread will be making with all of their customers. Delivering a fresh loaf of bread is something I personally love to do, and creating a business based on that premise is amazing.

  2. Caol

    As far as bike-powered food culture goes in Minneapolis, The Beez Kneez have delivered honey year-round for 3 1/2 years. The also do all of their in-town bee work by bicycle. They have dedication to their beliefs and bike culture.

    It’s awesome to see more businesses finding a cycle focus. Best wishes to them and anyone working to make this small “big” town a bit more connected and personal.

Comments are closed.